When a client offers you his blind trust, following your creative direction to promote their new product, you can only push the limits.
Every scene is highlighting one feature of their new invention : The X-Ô
From led and laser installations, capturing a long exposure hologram, stop motion Muybridge decomposition and deconstructing the product to turn it into a hovering sculpture… everything was thoroughly planned in advance to be captured all in camera. The sound design and music were created by only using the product as you’ll discover in the behind the scenes.
